Privacy Policy

Effective Date: February 1, 2023

We at INDIE PRODUCT LAB LLC (“Indie Product Lab”, “IPL”, “we”, or “us”) are committed to protecting your privacy when you use our online and/or mobile services, websites, software, and applications associated with (collectively, the “Services”). You can access the Services without disclosing any of your personally identifying information. Indie Product Lab does not collect personal information about individuals, such as names and mailing or e-mail addresses, unless it is knowingly provided by the individual and he or she has agreed to the terms under which Indie Product Lab will use it.

We collect information about our users when: (1) you give it to us knowingly and freely; (2) you post content in our Services or via our social media accounts; and (3) sometimes automatically (for example, certain technical information that transfers when you view our sites or applications on your phone, mobile device, or computer).

I. Information Automatically Received and Collected by Indie Product Lab.

When you use our Services, we receive and collect certain technical information automatically. This includes information such as the type of device you are using (e.g., computer or mobile device); the version of the operating system running on the device; the referring page, if any, by which a visitor arrived at a specific URL; and unique identifier details for your device such as the IP address (a unique number that identifies the computer you are using to accessing the internet), or IMEI number (a unique number that identifies your mobile phone). However, we do not use this information to identify you as an individual.

We consider the collection of this information necessary either to process and administer your contractual use of the Services, or for our legitimate interests in operating and improving the Services (including personalizing your user experience). We use this information in a number of ways, including: (1) to display information correctly on your screen; (2) to compile and provide aggregate statistics about our users and visitors; (3) to compile and provide traffic patterns so that we may better understand how visitors use our Services; and (4) to administer our site. This data will only be shared with third parties who assist us to provide these services to you. This data may be cached on your device for short periods of time in order to improve user experience and make our Services more responsive.

We also use this automatically-gathered information about you to understand how our websites and applications are used by our community and to make sure any technical problems are reported to us. We may partner with third-party advertisers, ad networks, and analytics providers to deliver advertising and content targeted to your interests and to better understand your use of the Services. These third parties may collect information sent by your computer, browser, or mobile device in response to a request for content, such as unique identifiers, your IP address, or other information about your computer or device. We use Google Analytics to gather and process data. We have, however, configured our use of Google Analytics to prohibit the placement of cookies on your computer or mobile device. Additionally, we anonymize the identifying information we collect about our users prior to sending this information to Google Analytics for processing. For details about the information Google Analytics collects and how Google Analytics treats that information please visit their Terms of Service and Privacy Policy.

II. Disclosure of Information.

Other than technical data that we collect automatically, we collect only the personal data that you may volunteer while using our services. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations. We may release personal or account information when such release is reasonably necessary to comply with the law; enforce the terms of any of our user agreements; or protect the rights, property, and safety of Indie Product Lab or, the users of our Services, or others. We may give your information to our staff and contractors when necessary. Wherever we give your personal information to a person or business who is not Indie Product Lab, we only do so for one of the purposes set out in this notice. And we always ensure that we have appropriate safeguards in place (such as agreements setting out our obligations and any third-parties’ obligations when using your information) before sharing your information in order to ensure that your information is protected.

Indie Product Lab does not sell the personal information of its users to third parties.

III. Account Registration.

Although the Services provide for anonymous participation, in some instances in order to use certain aspects or features of the Services, we require that users submit their email address. We may also request from time to time that users provide certain information on an optional basis (e.g., the name of your employer or job title) in order for us to better understand our users. We use both this mandatory and optional information provided at the time of submission in a number of ways, including: (1) to receive and reply to feedback from you; (2) to personalize or improve the way our Services are provided and presented to you; and (3) to send you emails containing relevant information, surveys, marketing, and advertisements. You can unsubscribe from receiving certain types of emails, including marketing or advertisement emails, at the end of every email you receive. We process your information in this way because we believe it is in our legitimate interest to do so, as well as based upon your express consent at the time of submitting personal information to us.

IV. Feedback and Errors.

Where you contact us to ask for help to resolve an issue on our Services we may ask for your name, your email address, and any information you choose to give us as part of servicing your request, including a textual description of your issue, and screenshots of the issue you may be seeing. When you submit your request, we may also collect technical information from your device to assist us to solve your issue. This includes things like the device you are using and the operating system used by your device. We may also receive information about all the screens you visited before an error appeared and the order in which you visited them. All of this information is only used to assist us in solving any bugs that you may be experiencing.

V. External Web Sites.

Please note that the Services provided by Indie Product Lab may contain links, embeds, and frames to other web sites. Indie Product Lab is not responsible for the privacy practices of these other sites. We encourage you to read the privacy statements of each web site you visit from the Services, as third-party sites might collect personally identifying information. This privacy statement applies solely to information collected by Indie Product Lab. If you have any questions or concerns about our privacy policy, please contact us at

VI. Other Information.

You may choose to provide other information directly to us. For example, we may collect information when you fill out and submit a form, participate in promotions, communicate with us via third-party sites and services, request customer support or otherwise communicate with us.

VII. Your Rights.

You have rights in relation to the use of your personal information. Because we believe strongly that individuals should be dealt with fairly with respect to the processing of their personal information, we provide all of our users with the below rights. Certain individuals may also have statutory and other legally enforceable rights regarding how their data is processed, including legal rights available to people within the European Economic Area pursuant to the General Data Protection Regulation and residents of the State of California pursuant to the California Consumer Privacy Act and California Privacy Rights Act.

If you want to contact us about any of your rights, please be specific in your request and send it by email to We will do our best to respond to any request within one month of receiving it, but if your request is complex it may take longer. We are not always obligated to say yes to every request, but if our answer to your request is no, we will explain to you why that is.

A. Right to Request Access

You can ask us what information we hold about you and check that we are complying with the laws that apply to the way we use your information. We will not charge you a fee for this, unless you ask for excessive information or you repeatedly contact us, or you do not have a proper reason to contact us. If you make repeat requests or we do not believe you have a proper reason for asking us, we might refuse your request. We might ask you for more information about yourself so that we can make sure you are who you say you are before providing you with any information.

B. Right to Request Correction

If you think that we have incorrect or incomplete information about you, you can request that we correct or update it. If we think the information is actually correct, we will tell you why. While we are assessing whether or not the information is incorrect or incomplete, we will restrict the information. If we have provided incorrect or incomplete information about you to someone else, we will request that they also update your information following your request.

C. Right to Request Deletion (“Right to be Forgotten”)

You have the right to ask us to delete your information in the following situations: (1) if we no longer need your information for the purpose that we collected it; (2) if we asked you for consent to use your information, but you want to withdraw that consent; (3) if you object to our use of your personal information and there is no legitimate business interest for us to keep using it; (4) where we are using your information against the law; (5) where there is a legal obligation that means your information has to be erased. We are not always obligated to delete your information when you request it, but if we do not think we need to delete your information we will tell you why. If we are obligated to delete your information and we have provided that information to someone else, we will, where possible, ask them to delete the information.

D. Right to Object to or Restrict Processing

You have the right to object to us processing your information where we are processing your personal data for reasons of our legitimate interests and that processing is now causing you harm or you believe it is unlawful. When we receive any objection to processing on these grounds, we will generally restrict access to the information you have contacted us about while we assess whether our legitimate interests are lawful and override your objection. If we can demonstrate that our lawful reasons override your objection or that we need to keep your information for legal claims, we are allowed to continue to process your personal information. Otherwise, we will either restrict processing of your information or stop processing it altogether.

E. Right to Transfer of Your Information

Where you have provided information to us with your consent, you have the right to request that we provide your information to you, or to someone else, in a commonly used electronic form. We will not charge you for the transfer of your information unless your request is excessive. Also, we have to protect other people’s personal information, which means that we may have to remove some information before transferring your information.

F. Right to Withdraw Consent

If we have asked you for your consent to process particular items of your personal information, you are entitled to withdraw that consent at any time. If you wish to do so, please send an email to explaining what information you are referring to. We will stop processing this particular personal information as soon as possible after receiving your withdrawal. You will not be penalized in any way for withdrawing consent to any processing of your personal information. Alternatively, if you would like to unsubscribe from one of our email lists, you can simply go to the “unsubscribe” link in the footer of any email to remove yourself from our list.

As stated above, none of these rights are absolute and we may have lawful reasons to continue processing your information.

VIII. Retention of Your Data.

We will only retain your personal data for as long as we have a lawful reason to do so, linked to the purposes set out in this Privacy Policy. This is subject to any reasonable requests by you which will be considered as above.

IX. Information Collected from Cookies.

We may receive information from cookies, which are pieces of data your browser stores and sends back to us when making requests. We use this information to improve your experience, understand user activity, and improve the quality of our Services. We do not gather information from cookies unnecessarily.

Other than those that are strictly necessary for the functioning and security of our Services, we do not place any cookies on our user’s browser.

A. Payment Processing (Stripe Cookies)

We utilize the services offered by Stripe, a third-party payment processor, to process payments from our users. Stripe places cookies on our user’s systems in order to ensure that its systems are working properly, detect and prevent fraud, and to understand how people interact with Stripe. There are some cookies that stripe places on our user’s browser that are essential for Stripe to function properly. Other categories of cookies that Stripe may place on our user’s browsers include cookies related to advertising, analytics, and user preference. You can review Stripe’s cookie policy HERE.

B. User Experience

We may use cookies to record what people like and do not like on the Services and the popularity of various elements of the Services so that we can ensure that it works properly at points of high usage. Indie Product Lab also uses a number of independent measurement and advertising companies. These third parties gather information regarding the visitors to on our behalf using code that is embedded on our website. We anonymize personally identifying information from our users prior to sending this information to any third-party analytics provider. Indie Product Lab uses this type of information to help improve the services it provides to its users.

X. Our Commitment to Children’s Privacy.

Protecting the privacy of the very young is important to us. For that reason, we do not collect or maintain information on or from our Services from those we actually know are under 18 years of age, and no part of our site is structured to attract anyone under 18 years of age.

XI. Changes.

Indie Product Lab may, in its sole discretion, modify or update this Privacy Policy from time to time, and so you should review this page periodically. When we change the Privacy Policy in a material manner, we will update the ‘last updated’ date at the top of this page. We encourage you to review the Privacy Policy whenever you access or use our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy. If you continue to use our Services after Privacy Policy changes go into effect, you consent to the revised policy.

Contact Us

If you have any questions about this Privacy Policy, please email us at the following address: